B!onalibaba
You are considering joining the biggest b2b marketplace in the world: Alibaba. You need a detailed study to find out when and how to get in.
B!DIGITAL
You want to develop your digital process to increase exposure and sales through e-commerce and marketplace.
You are looking for a strategy that focuses only on result-related activities.
digital export?
Whether you have just started or already work on digital export, Alibaba.com can not be ignored. It is not for all sectors, but it’s surely an excellent starting point for many of you: approaching global market, understand its request and dynamics, start selling. Entering Alibaba with us means:
- Talking with a Global certified and awarded (every now and then...) Partner
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Understand which are the platform dynamics and the commitments required, considering timings and real opportunities. - Activate the profile with dedicated service
the approach
We have a GOAL: digital sales
Step 1
ANALYSIS
We are a digital business company, not a consultancy (for which we have the utmost respect, let’s be clear!) What we call analysis is the starting point for making strategic and operational decisions. Quantitative analysis such as the market context, competitors’ activities or price levels; but also qualitative analysis such as creativity, product storytelling and so on.
Knowing what is out there is fundamental to getting off on the right foot. Very often what you know is correct and sufficient, but even more often it needs to be integrated with what you find.
Step 2
strategy
Strategy = where I want to go and how I get there. There is no such thing as an abstract strategy, far removed from your company and your product, there is a reality within which the strategy must be applied, with the channels active and to be activated, with the dynamics of the market and competitors.
This passage is not a written book (a pdf is) but an operational notebook developed in a gradual path, worked on and optimised over time. We love GANTT .
STEP 3
TOOLS & SKILLS
We identify the tools and competences needed to implement the strategy. They are not all in B!Vision, nor do we consider it necessary. The best projects happen with skills and tools distributed between client and agency, when they complement each other and when they are tailor-made. #transfer of skills
STEP 4
operations
The digital export journey is like going on a diet: if you don’t commit to it for a consistent number of months, it will be difficult to achieve the expected results. Declining the strategy into an operational plan is the most demanding, stressful and difficult part of all projects. We all (we and our clients) want everything now, but patience is indeed the virtue of the strong.
RESULTS
WHAT SATISFACTION?
Talking about results is always very difficult. Because when they are really there, it is difficult to trace them back to a single lever. They are always the result of a fruitful collaboration.
There are companies that we have accompanied for many years, and there are companies that after three months have told us: this path is not for us.
There are victories and failures.
The results we are talking about here are those that tell of a united team, focused and dedicated to the project.
Webinar
MORE INFO
Every month we introduce Alibaba, digital commerce and the latest B2B news through webinars. They last up to 45 minutes and registration is always free.